According to Yomiuri Newspaper, the town of Kotoura in Tottori prefecture has been collaborating with the Kotoura-san manga and anime since last year to promote their tourism. Posters, goods, and original Kotoura-san manga introducing the special products of the town have been sold at the Kotoura Tourism Association office.

Kotoura-san's name card set
PR poster of tourism in Kotoura featuring Kotoura-san

After the beginning of the TV series, the name card sets featuring Kotoura-san have been flying off the shelves and the tourist bureau of the town is planning more collaboration projects. Although Kotura is not the model town of Kotoura-san, the author decided to title the manga after the town.

Source: Yomiuri